About Us – a Story of Passion for Baby Gear


My name is Annelize van Dyk.

Over 28 years ago, I started my journey as a mother and entrepreneur by establishing a physical and online baby shop, beginning with just a few dollars and a six-month-old baby on my hip.

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Today, the once six-month-old baby has grown into the operational manager, my daughter, Mikayla van Dyk.

From this humble beginning, I’ve grown to manage three distinct baby-related businesses with varied models.

  • The Mom & Baby House started in 1996 selling and renting upmarket baby gear.
  • Baby Carseats Wizards established 2006; supplies high volume baby car seats to the travel industry.
  • Find My Fit started in 2023.

Pic was taken 2006 in my house where I started the business LOL. Mikayla is showcasing her Elbe 3-in-1 stroller.

How did it all start?

My husband was quite shocked at the price we paid for our first stroller. We had the foresight to realize that we were not going to use all our baby products for long and that if we could buy second-hand instead, we could save a lot of money.

The area that we lived in had no second-hand shops and when you found one, it was pretty disgusting and definitely not suitable for my firstborn. The idea of starting an upmarket second-hand shop took shape.

During my 28 years, I’ve noticed that parents are quite stressed when coming to browse in my shop. They also feel overwhelmed with all the choices and advice from friends, family, and the internet.

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They worry about wasting money on things they don’t really need or won’t use for a long time. They worry about their budget, making the right choice and ultimately not buying the “best” product.

I was once you and understand that you need to feel safe and truly understood.

With our no-nonsense approach and hands-on experience, we guide you through the baby-gear-buying journey, starting with essential purchases and progressing to nice-to-have items.

While we may not physically share moments with you, we endeavor to be part of your journey.

Beginning with baby strollers, we extend our insights to various baby products that we believe will be immensely beneficial.

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Our dream is to assist mompreneurs to start their own home based businesses while raising their children, assist in choosing a beautiful baby names, discussing how to raise born in this decade, and recommend the best baby products and gear.

Where possible, we create videos showcasing the actual products in our shop and invest personal time into our blogs.

Thank you for stepping into our happy world!

P.S. we got all dressed up for this pic (:

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